PUBRL591-21X (HAM)

Public Relations Dissertation

30 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: lori.jervis@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz
: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Independent research component forms a significant aspect of the Masters programme. Below is a brief overview of the enrollment time frame for the research component of your Masters programme.

The Masters Dissertation can be studied over 26 or 52 weeks, and typically (but not always) starts on the first day of semester.

The 591 Dissertation has a 13,000 maximum word limit, whereas the 592 has a maximum word limit of 26,000.

Before you can enroll in your Masters Dissertation, you must develop a short proposal using the Proposal Guidelines.

This proposal needs to be submitted to MSC and the Masters Thesis and Dissertation coordinator, along with your application to enroll in your Dissertation.

The purpose of the proposal is to help you develop your research topic and to help the graduate convenor identify and assign a supervisor to you.

Your research topic needs to reflect your Major and must be supported by your previous Masters papers.

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Paper Structure

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As a Masters student, you are responsible for your Dissertation research. Therefore, it is your responsibility to:

  1. Make and attend appointments with your supervisor
    These appointments are designed to provide feedback on your work and to offer guidance on the next step in your research. Therefore, to prepare for these appointments, you must submit drafts of your work to your supervisor well in advance of the meeting to allow sufficient preparation time. These appointments can be conducted in person, via zoom, or through e-mail.
  2. Address feedback offered by your supervisor
  3. Sourcing appropriate literature to frame your research
    While your supervisor might guide you in the right direction, you are responsible for sourcing appropriate literature to frame your research.
  4. Designing the Method
    A significant aspect of your research will be the method used to frame your project. Your supervisor will guide you, however, it is your responsibility to source appropriate literature to support your chosen method. Completion of the Research Methods paper before enrolling will help you with this aspect of your Dissertation or Thesis.
  5. Applying for Ethics Approval
    If your research involves human subjects you will need Ethics Approval before you start gathering data (see the section on Ethics in Moodle). It is the students responsibility to gain ethical approval, with the assistance of the supervisor.
  6. Seeking appropriate help
    The University has a number of support services available to help you with your Dissertation or Thesis research. Some of these are detailed in Moodle.
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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • To critically evaluate published research
    Linked to the following assessments:
  • To identify a research problem/research questions
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  • To select and justify appropriate research method
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  • To collect data and analyse it
    Linked to the following assessments:
  • To apply concept/theory/model
    Linked to the following assessments:
  • To present a well integrated thesis
    Linked to the following assessments:
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Assessment

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Final 591 dissertation
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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Final submission 591 dissertation
100
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Discuss any required or recommended readings with your supervisor.
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Online Support

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Submissions are to be made through Moodle and all submissions will be run through a plagiarism detection software, Turnitin.
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Workload

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300 hrs
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Linkages to Other Papers

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Prerequisite(s)

Prerequisite papers: MNGT501 or MNMGT581

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: MCOM591

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